Over the past year, I've written a few times about the importance of building websites with a mobile-first mindset. With a significant number of people relying on their mobile devices to access the internet, this is important, but there are some businesses that have taken this to the extreme and are designing their sites to be mobile-only. If you're developing an app, this is fine, but for a website, it's not a smart business move to ignore desktop users. ..
It may surprise you to hear me say this, but redesigning a website is often overrated. While it can seem like a quick and relatively easy way to get rid of all your problems, this is far from the truth. Over the years we’ve helped many businesses and organizations create new sites and redesign old ones, and we’ve learned a thing or two. ..
As a marketing professional, I'll be the first to say that it's unwise for a business to overspend on their marketing. How much to spend is something I've talked about before, but even if your budget won't get you a dream strategy, you can still grow your business by following these important steps: ..
Running a marketing program can make you feel like a hamster on a wheel.
Checklists, sticky notes, and phone alerts keep us on task, but they also make every to-do seem like an urgent priority. The wheel keeps going and so do we.
Enter: the brain dump.
It's not the most attractive image, but when your brain hits capacity, the idea of getting everything out of your head sounds rather refreshing.
About two months ago, I reached my "things to think about" limit and began typing everything out on my phone. It was 9:30 at night and I tried not to worry about spelling, punctuation or the order of what I was writing. Statements, phrases, questions...they all tumbled out in a stream of tired consciousness.
"What can I do about my grandfather's declining health?"
"We don't have any bread in the house"
"Will I have enough volunteers for the online education group?"
After about ten minutes, I had stopped the cycle in my head and finally felt like I could rest.
This sense of calm can make a lot of people, myself included, stop the brain dump process here. We feel like we can be productive again and we know that most of the things on our list will get addressed at some point.
But what if you used your list to make action possible now?
A brain dump frees your mind to be objective, but it's best to let it sit for a day or two. Then, you can sort it into three simple categories:
Our lives are continually being shaped by our experiences and interactions, and in today's world many of those experiences come from brands. The brands that know they are shaping your life are the ones that are most focused on crafting the best user experiences and they are the brands that are most remembered. Still, building an unforgettable user experience isn't just for companies like Disney and Apple. If your business has an online presence you're creating a user experience -- even if you're not aware of it. ..
Have you looked at yourself in the mirror lately and said this isn't working?
You sit down to review your marketing and feel lost, or you feel like you're moving but not getting anywhere, or that the momentum you have is about to die and you don't know how to keep that from happening.
It's hard to find the source of a marketing problem, and then figure out how to fix it, all while keeping your day-to-day operations going.
Fortunately, you usually don't need to look any further than one of the following causes:
1. You don't have a written marketing strategy
2. Your strategy wasn't built on data
3. You've lost sight of your strategy
4. Your strategy isn't keeping up with your customers
Did you know you can increase your landing page conversions by 80% just by adding video to your web page? According to a Forrester Research study, a video is worth 1.8 million words. Despite this, many brands are hesitant to add video to their marketing strategy because it sounds like an overwhelming idea. ..